How We Work
We feel it is best to focus SEO work on a few keywords at a time and as such we tend to work with no more than 5 keywords during a months work.
The keywords are what will be used for anchor text or the subject and theme of content created to build links to your site.
When we first look at your site we will speak with you to find out your goals, what drives the most sales for your business, where you are based and so on and we will narrow down a list of keywords which we think will drive focused traffic and customers who will then pick up the phone and call you, or buy your products on your site.
We will then look at your competition in search engines and see who is ranking for these terms currently and give you a realistic quote stating how long we think it will take to move to page one and to rank top in the search engines for each keyword. You can then decide what you would like to do and how long you would like to continue SEO work for with a clear idea of how your site should be improving at the end of each month. Some sites may take weeks to get to number one while others may take months, but we will advise you either way.
Next we will look over your website and show you ways to optimise it based around these keywords so that search engines will find relevant content on your site to move you up for your chosen keywords. Small changes can be put in place by us but some changes may need to be put in place by your web designer.
Once these changes are made we will begin the off page optimisation of your site. We will build links to your website through a variety of methods including creating external content such as articles and micro blogs as well as submit articles we have written to relevant directories and sites. To see more about these methods see our What We Will Do page. This will be done steadily over the course of the month giving search engines new links to find every time they crawl the web.
